Women of Charlottesville

Highlighting the unique and diverse amazing women of Charlottesville, VA.

Kelli Frayser

This is Kelli Frayser. She is lovely and kind woman, with a true flare for fashion that is most definitely enviable. When you see Kelli, you will no doubt be greeted by a bright, refreshing smile–she is truly a ray of sunshine–or more appropriately–a sweet blooming sunflower! Kelli is the owner of The Bloom Room Charlottesville–a local floral business. A small business in Charlottesville that she has built from the ground up. She is an amazingly talented floral designer–her arrangements are both whimsical and elegant–true pieces of art! The Bloom Room Charlottesville caters to special occasions, events and parties–all of which are nonexistent right now. If you are able, please consider supporting The Bloom Room Charlottesville–perhaps with a flower arrangement to brighten someones day, recognize a birthday, say “I love you” to someone special–or maybe even give yourself a little pretty for your home.

This shoot was done outside Kelli’s home–appropriately surrounding her with sunshine,flowers and fresh air. Social distancing was observed!

us: Kelli, please tell us a little bit about you . . .  

her: Sure! I’m a local floral designer and owner of The Bloom Room Charlottesville. I love yoga, traveling, live music and gardening. I’m also wife to Rob and mama to Montana, Silas and Ezra.

us: What did you have for breakfast this morning?  

her: Coconut Yogurt with organic frozen wild blueberries and granola.

us: Does pineapple belong on pizza?

her: Yes . . . on occasion.

us: Do you sleep in your socks?

her: Never

us: What’s your go-to midnight snack? 

her: Chips and salsa. I could pretty much live on chips and salsa. I think that comes from being born a Texan. I loveTex Mex food!

us: Mountains or beach?

her: I love both, but the mountains speak to my soul.

us: Current favorite song? 

her: I love music so much so that’s difficult to answer! Favorite songs change for me  all the time. But pretty much everything by The Avett Brothers and Railroad Earth. And, of course The Grateful Dead. I’ve been a big dead fan since well . . . forever!

My husband and son are both singer songwriters, and I am blessed to have their  music around the house as well. Their songs are some of my favorites too! 

us: Salty or sweet?

her: I’m a salty girl for sure, but I love a good dark chocolate sometimes!

us: Pet peeve?

her: Unkindness 

us: Room entrance song: 

her: Hmmmmm . . . again difficult because I love so much music but maybe . . . Lovely Day in honor of the late great Bill Withers. That song always makes me happy!

us: Favorite place you’ve traveled to?  

her: I have been blessed to travel on yoga retreats for the last 10 years. I’ve loved all the different countries and beautiful locations, but my favorite of these would have to be Lake Atitlan in Guatemala. The location was quite remote. Getting there was an all day affair. Think planes, shuttles and boats. Our retreat space was surrounded by such beauty and intense spiritual energy. It really stayed with me. I hope to go back there someday.

us: What’s your favorite room in your house?   

her: We have a 70’s rancher we bought 10 years ago that I’m slowly working on turning into a “cottage.” It’s always a work in progress!  I’m into “nooks” in a house–spaces that are cozy. My yoga/meditation space has really transformed lately and gets the late afternoon sun so I really love practicing yoga in there and reading. But my kitchen has a “nook” with a couch that gets the morning sun so I love having coffee and chilling in there as well. Hard to choose!

us: Who has been the most influential woman in your life?

her: I would have to say my mom. My parents split up when I was younger, and she finished going to nursing school and worked while raising my sister and me. Not an easy task. She always made sure we had what we needed. I’ve always admired her for that. 

I am also blessed with quite a few friends that I truly admire. Strong women who get things done all while balancing families, life, businesses and the all challenges thrown at them. They have been some of my greatest teachers. 

us: What accomplishment are you most proud of?

her: Being a full time stay at home mom for years with my 3 beautiful children is something I’m really proud of. I will forever be grateful that I had the opportunity and made the choice to do so.  

I’m also proud of my floral business–The Bloom Room Charlottesville. I started it from scratch a few years ago from home. I   was so blessed that brides and clients in my beginning stages took a chance on me. I have more experience under my belt now but I’m still super grateful every time a bride or client chooses to work with me.  It’s always an honor. 

Last but not least I am really proud of getting my 200 hr. YTT a few years ago. I was blessed to have the opportunity to train with 2 local yoga teachers, KarenThomas and Katie Silcox.  Both are amazing women that I love and admire.

us: If you could give your younger self a single piece of advice, what would it be?

her: To always remember that everything is exactly as it should be.

us: Can you tell me about a challenge that you’ve overcome?

her: Truly believing in myself. I still struggle with that one some. But the older I get the easier this becomes. Thank goodness!

us: Favorite Quote?

her: I’ve always loved the quote from The Little Prince, “it is only with the heart that one can see rightly, what is essential is invisible to the eye.”

us: Where do you find your inspiration?

her: All around me–nature, my children, my husband. The amazing women and friends in my life . . . music and art.

us: Any funny or embarrassing nicknames we should know about?

her: Not really embarrassing, but I have a friend that calls me Kelli Bird. My dad has always called me Kellogg

us: Any hidden talents we should know about?

her: I’ve been told I have a good eye for decorating. I love making my home comfortable, cozy and pretty. I think that spills over to working outside in my flower beds and yard. This global pause has really created time for me to work in my yard a lot more, which I have loved! 

My floral business is all about “decorating” also. Creating beauty with flowers and such for weddings and events. And I guess you could say my part time job at Anthropologie is in the decorating vein. Helping customers shop for clothing to wear and home goods they can decorate their homes with. Decorating seems to be a running theme.

I can also whistle really loud! My grandmother Meme taught me how when I was little girl.

us: What are you most thankful for?

her: So many things. Everything. All my experiences. They have all contributed to me being me. As I get older I am really embracing that thought. And of course my beautiful family. I am incredibly blessed with a lovely husband of almost 28 years and 3 amazing humans that are our children–Montana, Silas and Ezra. And I can’t leave out my 4 legged babies! We have 2 dogs that I adore. A pitbull named Maisy and a poodle named Prudence. 

One of Kelli’s beautiful Mother’s Day arrangements.

us: What is your favorite thing about living in Charlottesville?

her: There are so many pieces of Charlottesville that I love. The people. The friends I’ve made here. The local music scene as well as all the bigger musical acts that pass through. The beauty all around. We lived In Colorado for a couple of years and then in Asheville NC for 10  and both are amazing.  But there is just something about Charlottesville and the surrounding areas. The rolling hills, the farm houses and vineyards have such a charm. I actually live in Batesville just south of town. It’s such a sweet communtinity and a hidden little secret gem. I am incredibly grateful we get to live somewhere so special.

Quarantine Specific Additions:

us: Tell us one lesson you’ve learned during your quarantine experience?

her: That less is more. I’m not referring to material items, although I do believe that more than ever now, too. But that being home, slowing down and not living the daily grind that life can become has been a gift. That pieces of this crazy are truly beautiful.  It’s shifted my perspective about what is really important. Or, I’ll say reminded me.  We live in the country and have space to get outside which has saved me, so I’m speaking about my own personal experience. I know so many are having a much different experience, and I can’t imagine how difficult this has been on them. My hope is that when this is behind us we all come away more mindful and focused on what truly matters. For me it’s my family and truly being thankful and appreciating the smaller things. Sharing more of the love we all have to give.

us: Favorite show to binge watch?

her: I haven’t binged watched too much. But I did watch all of “Little Fires Everywhere” and also “The Kindness Diaries”–which I loved.  I’ve binged more on books on Audible. They have been a nice distraction. I think I’ve listened to four or five.  One was 18 hours!

us: Favorite local business to support during quarantine?

her: Being outside of Charlottesville, we’ve focused on local to Batesville.  We’ve supported our local Batesville Market which has wonderful new owners. We are  incredibly grateful it has opened back up several days a week.  Also, Dr. Ho’s Pizza–which has done an amazing job keeping delicious food available for pick up. Thai take out from Love 2 eat in Crozet has also been a nice treat some nights. I placed an order to pick up Potter’s Cider this weekend. Happy to support them and drink some of their delicious cider.

us: Have you taken on new hobbies or discovered a new talent during this time indoors?

her: Nothing new. I have really appreciated the time to dive deeper into both my yoga and meditation practice. I have never been more grateful for the balance and the comfort they both bring me.

us: What one thing you can’t live without right now?

her: My evening wine! 

Thank you for sharing with us Kelli!